Investor note · 22 September 2026

DIY personal AI assistant setup — capital conversation.

Second Desk sells a membership for a DIY personal AI assistant setup pack. Buyers configure Grok, Cursor, or similar and keep their login. We do not host the agent. This page is not an offer of securities and does not invent revenue, users, MRR, or a valuation.

Market context

Hosted AI PAs and email AIs charge recurring SaaS seats. Public pricing bands on competitor pages (fetch date in our research pack) include examples such as Lindy (~$30–$200+/user/mo tiers), Fyxer (~$30–$50/mo), Shortwave (~$30–$120/seat), and Superhuman Mail (~$25–$33/member annually billed). DIY education and membership peers (Autonomee, Tinkerer Club, Section) sell courses, community, or files while the buyer still pays an AI platform.

Second Desk’s wedge sits with the DIY set: templates, playbooks, and boundaries — not another hosted teammate.

Product and model

• Monthly: €79/month
• Annual: €756/year (€63/mo effective, ~20% off)
• Loyalty roadmap: €49/mo after 12 continuous months, while continuous — not in checkout until tenure can be enforced

Digital delivery. AI inference spend stays on the buyer’s platform. Hosted ops are deferred, which keeps the model capital-efficient.

Why the price band

Public category data (ChartMogul SaaS retention report with Kyle Poyar — AI churn wave) shows AI-native products under about $50/month with weaker median GRR/NRR than higher bands. Our list prices sit above that curiosity floor. That is a pricing thesis from public data — not a claim that Second Desk has measured those retention rates.

Go-to-market

Primary path once a live URL is approved: the signature question Want your own AI assistant? linking to this site. Until then the link stays off. Inbound interest is a short form; we will contact you within 24 hours.

Use of funds

If capital is raised: product (pack and member home), distribution (signature CTA once live), and content (more playbooks). No fake budget table. Not for hosted-agent infrastructure.

What a conversation includes

• Day-to-day control stays with the operating company — a board seat is not offered on this page
• High-level information rights if a round happens (updates and material events); further terms only in a signed document
• No guarantee of returns — you can lose the entire investment
• Term sheet only after mutual fit